Every parent wants to keep their kids safe as they go back to school. But motor vehicle crashes are the leading cause of death for U.S. teens, and distracted driving’s on the rise. The roads around your kid’s school aren’t as safe as you think.
50 million kids are back in school. Roughly one in every 11 public schools nationwide is within 500 feet of heavily trafficked roads like highways, putting 4.4 million students in extra danger. On top of that, our recent study revealed 88% of Americans use their phones while driving – definitely a contributor to the one in three drivers showing unsafe pickup or dropoff behavior in school zones. Since distracted driving is a major contributor to traffic deaths, it’s no wonder that last year’s spike in traffic deaths was the biggest in the last fifty years.
Zendrive’s mission is to use data and analytics to make the roads safer, and we’re here to help. We measure driver safety using only phone sensors, and we’ve honed our algorithms over 30 billion miles of data (and counting!). Thanks to Milliman, the leading actuary in the field, we know our model predicts future collisions six times more accurately than the rest of the industry, which means we can predict both dangerous drivers and dangerous stretches of road.
Using our driving safety analytics technology, we mapped out areas around 75,000 schools nationwide and analyzed over 3.4 billion driver miles driven within them, giving us a safety snapshot of April 2017. We measured phone use while driving, as well as hard braking and fast acceleration, to get an idea of how safe the roads around schools really are. We combined these measurements with NHGIS data and came up with safety report cards (A+ through F, of course) for schools, counties, and states across the US.
Find your kid’s school using Zendrive’s interactive map, and see what else we learned.